Project Overview

Boo Baskets is a Miami, FL–based seasonal business specializing in Halloween-themed goodie baskets. The brand needed a fast, simple, and visually engaging e-commerce presence to launch quickly and capitalize on a short, high-demand sales window.

I created the brand from the ground up and developed a streamlined online store that made it easy for customers to browse, order, and purchase themed baskets.

Responsibilities & Contributions

• Designed the logo and complete brand identity

• Developed a simple, conversion-focused e-commerce website

• Created a playful yet polished visual style aligned with Halloween themes

• Focused on usability and fast checkout to support impulse purchases

• Built a scalable foundation that could be reused for future seasonal launches