Project Overview

Iron Flex Gym is a fitness brand built around strength, performance, and dedication. The goal of the project was to create a bold, recognizable identity that reflected the gym’s intensity and appealed to serious training enthusiasts. I designed the brand identity and logo to convey power, resilience, and motivation while remaining versatile across signage, apparel, and digital platforms.

Responsibilities & Contributions

• Designed the logo and core brand identity

• Developed a visual style aligned with strength and performance culture

• Ensured the branding could scale across print, apparel, and digital use

• Created a clean, bold mark with strong visual impact