Project Overview

The Spot Barbershop is a Miami, FL–based barbershop franchise that gained national attention for the quality of its service and business model. As the brand evolved and expanded, they needed a visual identity that better reflected their elevated positioning and long-term growth.

I led the rebrand to transition The Spot Barbershop from its original urban aesthetic to a more sophisticated, classic style, aligning the brand with a premium grooming experience.

Responsibilities & Contributions

• Reimagined the brand’s visual direction to support a more timeless, upscale identity

• Developed a cohesive look that balanced tradition, professionalism, and modern appeal

• Moved the brand away from its original urban style while maintaining authenticity

• Ensured the new identity could scale across locations and marketing materials