The Evolution of a Brand
The Spot Barbershop has become a national success from humble beggings as a local urban barbershop where all the local high school kids used to get their haircuts to a Nationally recognized name, it has been a pleasure to work with and be part of their evolution as a brand.
Originally I made their signature crown logo and was their lead designer from very early on making all their flyers and graphics at a certain point the owner and I came to a conclusion. The brand needed an upgrade! His idea was to be more of an upscale gentlemen’s barbershop and so I got to work on what is now their signature look and feel of the brand. A modern gentlemen’s barbershop for all men of all ages.
